Background & Ethos

 

Media stats

EARNED MEDIA

We make our event and brand work hard for us. Our earned media represents a clear desire for riders to be associated with this event, and document it via their channels.

 

EARNED MEDIA

Competitor retention and growth

 

2020 Vision

We have 3 key aims for 2020.

. Bring in competitors from a wider geographical base - build our national recognition as a "must try" event.

. Identify as a progressive and leading change event within mtb. We want to build a community of passionate riders who seek out responsible adventure and wilderness riding, engage with trail building and feel compelled to give back to the mtb scene.

. Cement the reputation

 

Sponsorship offerings

 

Rention & Growth