Hello.
Thanks for dropping in here - we really appreciate you taking the time to have a peek.
We've made it quick, but you might want to grab a coffee and look on a desktop.
You can jump to the following sections by clicking the links.
Background & Ethos
Founded
2017
Three collaborators.
Carl Davision of Northern Downhill - trail building and race management.
Barry Kemp of Cold Brew Events - Safety
DWAgency - Brand strategy and communication.
We provide escapism and a unique experience.
Where
The Coquet Valley, Northumberland.
As England's most remote Valley, the Coquet is both beautiful and daunting.
It offers a unique opportunity to get riders into a truly remote area and re-connect with nature.
A region of huge nature-connection potential.
Why
Born out of a desire to have a great time, get people into a remote area and benefit the local economy.
As an area that will face a shifting economic base in the future, this event gives us a chance to prove that mountain biking deserves to be rooted in the local economy.
Successful events help shape sustainable land usage policy - together we can grow mtbing, and mtb infrastructure.
When
August 27th-30th 2020.
The August bank holiday has become our go-to date.
Riders, families and relatives stay on site for 3 days - build a real rapport with 2000 potential customers and enhance your brand.
Media stats
EARNED MEDIA
We make our event and brand work hard for us. Our earned media represents a clear desire for riders to be associated with this event, and document it via their channels.
EARNED MEDIA
Competitor retention and growth
2017 (Year 1)
400 Entrants
300 Campers
272 finishers
32% Drop out rate
2018 (Year 2)
500 Entrants - 25% increase
435 Campers - 45% increase
348 finishers
31% Drop out rate
Returning riders - 312
2019 (Year 3)
780 Entrants - 56% increase
800 Campers - 83% increase
457 finishers
42% Drop out rate
Returning riders - 300
2019 UK event market share - 9%
Estimating the GVA of the event.
Using a mixture of surveying, vendor revenue receipts and liaison with local providers we have calculated an estimated GVA of the event to the region. We have followed guidance from Event Impacts while collating this information.
This is an area we’d like to dedicate more resource to as we get the processes and staff to do so.
Total attendees: 1,000
Avg days attended: 3
Number of commercial stayers: 600
Commercial bed nights: 1,800
Avg cost per bed-night: £10
Revenue for accommodation sector: £18,000
Event specific attendees: 950
Avg days attended: 3
Days visits generated: 2,850
Avg daily spend: £30
Non accommodation spectator spend: £85,500
——
Direct spending by organisers in local economy: £45,500
Economic impact: £148,500
*In our survey we did not include the potential for spend leakage, which may skew the results slightly.
*In 2021 we aim to further our knowledge of the demographic make up of the event through more in depth anonymous surveying, and compile an environmental impact report.
2021 Vision
We have 3 key aims for 2021.
. Bring in competitors from a wider geographical base - build our national recognition as a "must try" event.
. Identify as a progressive and leading change event within mtb. We want to build a community of passionate riders who seek out responsible adventure and wilderness riding, engage with trail building and feel compelled to give back to the mtb scene.
. Be the "cleanest" mtb event on the calendar in terms of primary environmental impact. We are partnered with Trash Free Trails to help facilitate this.
We will do this through:
Incredible riding.
Highly visual marketing.
Consistent communication across all channels.
Event site that focuses on nature and encourages interaction with bikes and nature.
Education on the geography, topography and ecology of the National Park, and how it helps mtb.
Sponsorship offerings
Headline sponsor - Sold
- The "your brand" Naughty Northumbrian - featured on all communication.
- Logo / Brand name featured on:
2 pre event videos except trail partner specific video.
Course preview video using sponsored athletes.
2 post event videos
Facebook page cover image
Instagram Profile + IG take over options
Website cover image
Coquet Chronicles weekly blog + brand insight article featured on blog.
All web press articles - 16 last year.
Roots and Rain Results Branding.
- On site opportunities
Largest expo - We can accommodate any size (seriously)
Branded Bar
2 x stage title sponsorship
Site entry Banners
Start finish banners
Athlete Q and A sessions and film night presenting.
- Extra
Use of media for own use.
Use of Naughty Northumbrian brand logo on your website.
Costs:
£9,000 + large raffle prize (frame, bike, full clothing set etc..).
Trail partner - Available
- "Official trail partner" featured on all communication.
- Logo / Brand name featured on:
1 trail building film - a 3 minute mini doc on trail building integrating your brand and product.
2 post event videos
Facebook page cover image + Facebook post visual brand integration and tagging when relating to trail building.
Instagram Profile and any Instagram story content relating to trail building.
Website partner section
Coquet Chronicles weekly blog Footer
3 x Coquet Chronicle articles dedicated to trail building.
- On site opportunities
Large expo - 6x6 m
1 x stage title sponsorship with branded tape and signage.
Stage finish Banners on each stage.
- Extra
Use of media for own use.
Use of Naughty Northumbrian brand logo on your website.
Costs:
£5,000 + raffle prize (frame, bike, product, full clothing set etc..).
Cleaning partner
- The event is held on the banks of the Rivers Alwin and Coquet - both critically important rivers and with SSSI protected status.
- We are seeking to work with a "clean" cleaning product company that can operate our bike wash area.
- We can activate this sponsorship through media - how important a clean bike is to stop Larch disease spreading, how biodegradable cleaners help protect our rivers and how a clean bike just goes faster!
- 8 x Social media posts
- 1 x 90 second video highlighting why we've partnered with you.
- Expo space - up to 5x5m
- Cleaning station provided.
Costs:
£3,000.00 + cleaning station service for riders.
Stage partner
£300 per two stages
- Stage tape options (You supply the tape)
- Stage banners at top and bottom
- Logo on stage start board
- Titled the "your brand stage 4" etc..
- 1 x social media post in the event lead up.
Vendor space
- 4x3 space - £275
- 5x5 + - £350
- Rider support vendor - Free servicing and repairs (excluding parts) to any rider.
Please note - If you require use of electricity there is a £50 surcharge to cover the cost of set up / fuel / cabling.
We require all vendors to have Public liability insurance.
Beer sponsor - 3100 pints drank in 2019 - Sold
- The "your brand" Naughty bar.
- Branded bar with your logo / Staff wearing branded T-shirts
- Featured on website partner section
- 2 x Coquet Chronicle Blog "spotlight" Feature
- 4 x Facebook posts specific to your brand
- 4 x Instagram posts specific to your brand
- Collab Merchandising opportunities
- Extra
Use of media for own use.
Use of Naughty Northumbrian brand logo on your website.
Costs:
£600 + Trade beer prices.
Feed station sponsor
- "The "your brand" Naughty feed station.
- You get to the brand the area.
- Featured on at maximum traffic junction.
- 1 x Coquet Chronicle Blog "spotlight" Feature
Costs:
£400 + Supply of bulk energy provisions + staff to man feed station.
Please note, we don't accept gels or sachets as part of a sponsorship deal.
Communication logistic partner.
- Local, regional and national PR offered - helping a nationally recognised event grow.
- Featured on all weekend social media posts.
- Branded hotspot signage - "wi-fi facilitated by"
- On site expo opportunity - up to 6x6 stand.
- Multiple contacts from council and authorities on site.
Costs:
Free weekend Wi-fi capabilities provided - Hotspot, Media team wi-fi provision, payment solutions.
Thanks for taking the time to read this document.
If you're interested in supporting this unique event, or have an idea you'd like to pitch us - please contact