Background & Ethos
Media stats
EARNED MEDIA
We make our event and brand work hard for us. Our earned media represents a clear desire for riders to be associated with this event, and document it via their channels.
EARNED MEDIA
Competitor retention and growth
2017 (Year 1)
400 Entrants
300 Campers
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272 finishers
32% Drop out rate
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2018 (Year 2)
500 Entrants - 25% increase
435 Campers - 45% increase
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348 finishers
31% Drop out rate
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Returning riders - 312
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2019 (Year 3)
780 Entrants - 56% increase
800 Campers - 83% increase
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457 finishers
42% Drop out rate
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Returning riders - 300
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2019 UK event market share - 9%
Estimating the GVA of the event.
Using a mixture of surveying, vendor revenue receipts and liaison with local providers we have calculated an estimated GVA of the event to the region. We have followed guidance from Event Impacts while collating this information.
This is an area we’d like to dedicate more resource to as we get the processes and staff to do so.
Total attendees: 1,000
Avg days attended: 3
Number of commercial stayers: 600
Commercial bed nights: 1,800
Avg cost per bed-night: £10
Revenue for accommodation sector: £18,000
Event specific attendees: 950
Avg days attended: 3
Days visits generated: 2,850
Avg daily spend: £30
Non accommodation spectator spend: £85,500
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Direct spending by organisers in local economy: £45,500
Economic impact: £148,500
*In our survey we did not include the potential for spend leakage, which may skew the results slightly.
*In 2020 we aim to further our knowledge of the demographic make up of the event through more in depth anonymous surveying, and compile an environmental impact report.
2020 Vision
We have 3 key aims for 2020.
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. Bring in competitors from a wider geographical base - build our national recognition as a "must try" event.
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. Identify as a progressive and leading change event within mtb. We want to build a community of passionate riders who seek out responsible adventure and wilderness riding, engage with trail building and feel compelled to give back to the mtb scene.
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. Be the "cleanest" mtb event on the calendar in terms of primary environmental impact.
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We will do this through:
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Incredible riding.
Highly visual marketing.
Consistent communication across all channels.
Event site that focuses on nature and encourages interaction with bikes and nature.
Education on the geography, topography and ecology of the National Park, and how it helps mtb.
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Sponsorship offerings
Headline sponsor
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- The "your brand" Naughty Northumbrian - featured on all communication.
- Logo / Brand name featured on:
5 pre event videos except trail partner specific video. 1 x Enduro event / 2 x Gravel event / 2 x Ebike venue
Course preview video using sponsored athletes.
2 post event videos
Facebook page cover image
Instagram Profile + IG take over options
Website cover image
Coquet Chronicles weekly blog + brand insight article featured on blog.
All web press articles - 16 last year.
Roots and Rain Results Branding.
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- On site opportunities
Largest expo - We can accommodate any size (seriously)
Branded Bar
2 x stage title sponsorship
Site entry Banners
Start finish banners
Athlete Q and A sessions and film night presenting.
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- Extra
Use of media for own use.
Use of Naughty Northumbrian brand logo on your website.
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Costs:
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£7,000 + large raffle prize (frame, bike, full clothing set etc..).
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Trail partner
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- "Official trail partner" featured on all communication.
- Logo / Brand name featured on:
1 trail building film - a 3 minute mini doc on trail building integrating your brand and product.
2 post event videos
Facebook page cover image + Facebook post visual brand integration and tagging when relating to trail building.
Instagram Profile and any Instagram story content relating to trail building.
Website partner section
Coquet Chronicles weekly blog Footer
3 x Coquet Chronicle articles dedicated to trail building.
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- On site opportunities
Large expo - 6x6 m
1 x stage title sponsorship with branded tape and signage.
Stage finish Banners on each stage.
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- Extra
Use of media for own use.
Use of Naughty Northumbrian brand logo on your website.
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Costs:
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£3,5000 + raffle prize (frame, bike, full clothing set etc..).
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Stage sponsorship - 3 opportunities
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- Stage sponsorship
- Logo / Brand name featured on:
Course Maps
Roots and rain results
Stage signage
Stage tape (you must supply EPS / AI logo 3 months prior to event)
Website partner section
1 x pre event blog
Costs:
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£250
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Vendor space
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- 4x3 space - £275
- 5x5 + - £350
- Rider support vendor - Free servicing and repairs (excluding parts) to any rider.
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Please note - If you require use of electricity there is a £50 surcharge to cover the cost of set up / fuel / cabling.
We require all vendors to have Public liability insurance.
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Beer sponsor
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- "The "your brand" Naughty bar.
- Branded bar with your logo
- Featured on website partner section
- 1 x Coquet Chronicle Blog "spotlight" Feature
- 1 x 1m 30s Facebook Hype Video highlighting brewing process of beer pre event.
- 4 x Facebook posts specific to your brand
- 4 x Instagram posts specific to your brand
- Merchandising opportunities
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- Extra
Use of media for own use.
Use of Naughty Northumbrian brand logo on your website.
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Costs:
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£4,500 or equivalent value in beer supplied + bar staff. (Beer will be sold on site, with NN retaining profits)
Feed station sponsor
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- "The "your brand" Naughty feed station.
- You get to the brand the area.
- Featured on at maximum traffic junction - covering both Gravel and Enduro.
- 1 x Coquet Chronicle Blog "spotlight" Feature
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Costs:
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£100 + Supply of bulk energy provisions + staff to man feed station.
Thanks for taking the time to read this document.
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If you're interested in supporting this unique event, or have an idea you'd like to pitch us - please contact all three of us on