Background & Ethos
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Media stats

EARNED MEDIA
We make our event and brand work hard for us. Our earned media represents a clear desire for riders to be associated with this event, and document it via their channels.

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EARNED MEDIA
Competitor retention and growth
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2020 Vision
We have 3 key aims for 2020.
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. Bring in competitors from a wider geographical base - build our national recognition as a "must try" event.
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. Identify as a progressive and leading change event within mtb. We want to build a community of passionate riders who seek out responsible adventure and wilderness riding, engage with trail building and feel compelled to give back to the mtb scene.
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. Cement the reputation
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Sponsorship offerings
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