Background & Ethos
We make our event and brand work hard for us. Our earned media represents a clear desire for riders to be associated with this event, and document it via their channels.
Competitor retention and growth
We have 3 key aims for 2020.
. Bring in competitors from a wider geographical base - build our national recognition as a "must try" event.
. Identify as a progressive and leading change event within mtb. We want to build a community of passionate riders who seek out responsible adventure and wilderness riding, engage with trail building and feel compelled to give back to the mtb scene.
. Cement the reputation